Prototype

Build an engaging and impactful brand campaign that promotes the music festival on the genre of music, location, and target audience selected.
Create a strong visual brand identity and a responsive website creating an engaging, impactful, and well-designed experience for the users and optimized to meet business goals.
Concept: During my research, I encountered a concept that I thought was beautiful and dynamic, Mictlán “Place of the Dead”, this explains how Mexicas (Aztecs) fought their way toward salvation or freeing themselves from their human condition and transition into a spiritual dimension, the road to this enclosure was long and dangerous, it had nine vertical levels, noble and commoners traveled equally, without distinction of rank or wealth.
Web prototype

Minecraft Dungeons